HELPING OUR CLIENTS MAKE MEASURABLE IMPACT THROUGHOUT AUSTRALASIA. WE ARE THE NEW AGE OF AGENCY.

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Media Marketing

Through the digitisation and automation of your sales, marketing and operational processes.

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Ad-TechNology

We are leaders in the Ad-Tech industry! 

Configure and launch your inbound marketing and sales platforms, design and execute ad campaigns, landing pages and offers.

Streamline your systems and processes.

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Content Creation

You need the right tools to grow your brand and business. Creating the right content to connect at the right time with your audience is one of the key drivers for influencer networks.

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digital media buying

Understanding the new automated ad buying processes is vital to advertising in our digital world. Digital marketing and social media advertising is a fantastic way to reach your potential customers and if done successfully can deliver maximum ROI. We help our customers to choose the best platforms for the audiences they are trying to reach and help them develop strategies to engage and convert their leads.


 

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PR

Bright Black offers a range of PR methods and streams. From digital articles that aid in your SEO and backlinks to big PR stunts. We are a part of a changing industry movement that is moving away from press release writing and standard practices, and distributes your content in a new and streamlined way.  

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Customer journey mapping

Customer journey mapping is an essential step in the digital marketing process. It ensures that you are delivering the right content to your buyer personas at every step of their buyer journey. Irrelevant or pushy messages sent at the wrong time can turn personas cold and be detrimental to your marketing plan. That's why at Bright Black, we ensure that you are delivering the relevant information at the right time - enhancing your potential customer interactions.

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INFLUENCERs

Bright Black connects brands with celebrities and social media personalities who will represent and grow your brand through a variety of influencer channels. 

 

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Content Generation

A successful marketing automation program is reliant on good content. Your content is what your personas use to answer their questions and ultimately find you and your product or service. At Bright Black, we have experience working with our clients to create relevant, engaging content from video, moving stills, infographics to blog posts that will attract the right kind of traffic to your website.

 

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ACTIVATION

We create and execute a number of different events throughout the year; our partnerships within the events industry and our knowledge of event technology are second to none. We specialise in fusing brands and influencers with events and creating memorable and unique experiences.

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How We Do It

A unique combination of brand, content, technology and marketing experience is what we use to leverage relationships with advisors, consultants and industry specialist partners to achieve a lean agency model.

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Content

Development of a new lead magnet as well as search engine optimisation of existing and new content resulted in a client’s organic traffic increasing by more than by 1,469% for target key phrases. In addition to referral traffic and paid media, total web traffic rose by 957%.

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Distribution

Some of the companies we work with have 7-figure paid media budgets. This means tracking their cost-per-conversion diligently, to make sure they are achieving the desired ROI. If one channel or tactic is not performing, we reallocate the budget to a channel that is converting at the desired cost-per-conversion

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Optimization

Using multivariate analysis, Bight Black was able to increase conversion rate on our clients key landing pages. Combined with the increased traffic to site, the overall digital marketing strategy resulted in 25 times more leads.